McDonalds Analysis Essays

McDonalds Analysis Essays McDonalds Analysis Essay McDonalds Analysis Essay Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation. The analysis is a way to take the temperature of the business and its market place. It will prompt ideas for improvements to a way the challenges are met. With more than 30,000 restaurants in over 100 countries, 80 % of them franchisees. It feeds some 47 millions clients every day but still serves less than one percent of the worlds population. How does it do this? It lies in its strengths: McDonalds distributors are strategically to be accessible to the each restaurant and carry practically everything, from meat to lightbulbs. From the Classical menu to the new: Newproducts have been introduced as the tastes of the market. Alongside the Big Macs and Chicken McNuggets, there is a New Tastes Menu offering new McTreats. Theres lows include the popular Teriyaki Burger in Japan and vegetable Nuggets in India. Customers come to McDonalds for signature products they cant find anywhere else. In addition many families visit the restaurants because of their unique ability to put smiles on their childrens faces. Happy meal combine wholesome food whit a toy; Its value lies in major sponserships from Olympics to Justin Timerlake the singer. Whats are their weakness you say: Its confronting a supersized problem. As fat-fearing nations turn to healthier food and consumer choice expands, the burger market is shrinking fast. The figures tell their own story. Last year McDonalds recorded its first ever loss $343m in the last quarter. The results for the first quarter of this year are worse. In Europe, sales plunged 3. 8 per cent in January McDonalds is shutting 517 underperforming restaurants and pulling out of three countries altogether. The economy is partly blame for this, wars and political disagreements affecting chains(France). But the threat comes from rivals-KFC, Burger king to name a few Its war on the prices as demands are increasing. To name a few Opportunities, McDonalds is shifting the focus to the product. The new ads are all about saying here is some healthy food you will enjoy. The message is that fast food need not be bad food. It is improving though A Nutrition Facts leaflet is proudly displayed at the entrance to help you balance your McDonalds meal: They know people think about their health, so now we have healthy food. As customers change, McDonalds changes by quietly buying up chains that already have a reputation for serving high quality food. nvesting in quality restaurants, mid range restaurants to combat the threats feature(five forces) that do not bear their name, like Boston Market, Chipotle Griland . The Threats: Subway, the sandwich maker is the largest fast food chain in the US. Fat people suing burger bars. Lawyers point out that obesity is now Americas number one killer. Eric Schlosser, whose bestselling book tarnished McDonalds image by criticising on fast food and its effect on diet, health. He made revelations that the beef in fast food burgers can contain meat from up to 100 different animals. Leaves a foul taste in the mouth doesnt it. However, surprisingly, Schlosser believes the firm is heading in the right direction On the whole customer loyalty is still very much there. Despite its problems it still serves 46 million people a day in 30,000 restaurants in 125 countries. But one thing is certain. If the burger n fries chain has a future, it wont be burgers n fries. For Mcdonalds to develop further it needs to invest (RD) in the research of low fat foods. Keep out of countries that dislike USA. It needs to focus more on the countries where it makes substantial profit like the USA and Europe. But most of all it needs to put money in the work force. It needs to go back in advertising and market the good foods they have and will have. Its been a while since I have seen an advert on TV or a Billboard. It is time to comeback. It needs educators specialising in Nutrition, to spread the news about the health foods they are starting to provide. They need to help the environment to tarnish up their image and to show what measures they are going to, to satisfy more concious and a healthy customer. On top of all this, it still needs to be darn cheap.

Definition and Examples of Body Language

Definition and Examples of Body Language Body language is a type of nonverbal communication that relies on body movements (such as gestures, posture, and facial expressions) to convey messages. Body language may be used consciously or unconsciously. It may accompany a verbal message or serve as a substitute for speech. Examples and Observations Pamela listened dumbly, her posture informing him that she wouldnt be offering any counter-arguments, that whatever he wanted was okay: making amends with body language.(Salman Rushdie, The Satanic Verses. Viking, 1988)The fun part is the process of, of getting to know a girl. Its like, its like flirting in code. Its using body language and laughing at the right jokes and, and looking into her eyes and knowing shes still whispering to you, even when shes not saying a word. And that sense that if you can just touch her, just once, everything will be okay for both of you. Thats how you can tell.(Iyari Limon as Potential Slayer Kennedy, The Killer in Me. Buffy the Vampire Slayer, 2003) Shakespeare on Body Language Speechless complainer, I will learn thy thought;In thy dumb action will I be as perfectAs begging hermits in their holy prayers:Thou shalt not sigh, nor hold thy stumps to heaven,Nor wink, nor nod, nor kneel, nor make a sign,But I of these will wrest an alphabetAnd by still practice learn to know thy meaning.(William Shakespeare, Titus Andronicus, Act III, Scene 2) Clusters of Nonverbal Cues [A] reason to pay close attention to body language is that it is often more believable than verbal communication. For example, you ask your mother, Whats wrong? She shrugs her shoulders, frowns, turns away from you, and mutters, Oh . . . nothing, I guess. Im just fine. You dont believe her words. You believe her dejected body language, and you press on to find out whats bothering her.The key to nonverbal communication is congruence. Nonverbal cues usually occur in congruent clustersgroups of gestures and movements that have roughly the same meaning and agree with the meaning of the words that accompany them. In the example above, your mothers shrug, frown, and turning away are congruent among themselves. They could all mean Im depressed or Im worried. However, the nonverbal cues are not congruent with her words. As an astute listener, you recognize this incongruency as a signal to ask again and dig deeper.(Matthew McKay, Martha Davis, and Patrick Fanning, Messages: The Communication Skills Book, 3rd ed. New Harbinger, 2009) An Illusion of Insight Most people think liars give themselves away by averting their eyes or making nervous gestures, and many law-enforcement officers have been trained to look for specific tics, like gazing upward in a certain manner. But in scientific experiments, people do a lousy job of spotting liars. Law-enforcement officers and other presumed experts are not consistently better at it than ordinary people even though they’re more confident in their abilities.There’s an illusion of insight that comes from looking at a person’s body, says Nicholas Epley, a professor of behavioral science at the University of Chicago. Body language speaks to us, but only in whispers. . . .The common-sense notion that liars betray themselves through body language appears to be little more than a cultural fiction, says Maria Hartwig, a psychologist at John Jay College of Criminal Justice in New York City. Researchers have found that the best clues to deceit are verballiars tend to be less forthcomin g and tell less compelling storiesbut even these differences are usually too subtle to be discerned reliably.(John Tierney, At Airports, a Misplaced Faith in Body Language. The New York Times, March 23, 2014) Body Language in Literature For the purpose of literary analysis, the terms non-verbal communication and body language refer to the forms of non-verbal behaviour exhibited by characters within the fictional situation. This behaviour can be either conscious or unconscious on the part of the fictional character; the character can use it with an intention to convey a message, or it can be unintentional; it can take place within or outside of an interaction; it can be accompanied by speech or independent of speech. From the perspective of a fictional receiver, it can be decoded correctly, incorrectly, or not at all. (Barbara Korte, Body Language in Literature. University of Toronto Press, 1997) Robert Louis Stevenson on Groans and Tears, Looks and Gestures For life, though largely, is not entirely carried on by literature. We are subject to physical passions and contortions; the voice breaks and changes, and speaks by unconscious and winning inflections, we have legible countenances, like an open book; things that cannot be said look eloquently through the eyes; and the soul, not locked into the body as a dungeon, dwells ever on the threshold with appealing signals. Groans and tears, looks and gestures, a flush or a paleness, are often the most clear reporters of the heart, and speak more directly to the hearts of others. The message flies by these interpreters in the least space of time, and the misunderstanding is averted in the moment of its birth. To explain in words takes time and a just and patient hearing; and in the critical epochs of a close relation, patience and justice are not qualities on which we can rely. But the look or the gesture explains things in a breath; they tell their message without ambiguity; unlike speech, th ey cannot stumble, by the way, on a reproach or an illusion that should steel your friend against the truth; and then they have a higher authority, for they are the direct expression of the heart, not yet transmitted through the unfaithful and sophisticating brain.(Robert Louis Stevenson, Truth of Intercourse, 1879)